How to Define “Clean” and “Natural” Beauty in 2021

Posted on: January 25th, 2021 by Our Team

Dr. Sheila Farhang was featured in The Coveteur’s article, ‘How to Define “Clean” and “Natural” Beauty in 2021’. Here is an excerpt from the article, ‘As beauty consumers have grown more informed about the ingredients in their products (and whether or not they might be harmful), as well as the environmental damage that comes from non-recyclable packaging, it’s clear that the industry is under more scrutiny than ever. As a result, some brands are starting to shift their focus to address these exact problems. These changes have brought with them an array of new terms, like “clean,” “green,” “natural,” and more, but with limited oversight from the FDA and other governmental bodies, there is quite a bit of confusion about what they all mean. Despite that, the desire for safe, effective, and environmentally responsible products isn’t going anywhere.’

Read the full article here.

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